Structure of the PTC Supplier Directory & Important Notes

Directory Main Page shows:

[left column] = all of the catalysts listed in the Directory
[middle column] = Logo Spot advantage advertising
[right column] = common catalysts, messages and useful tips for PTC customers.

Subscribed Logo Spots highlight the subscribing company and provide a 1-click link to the subscribing company’s Supplier Page. Underlined catalysts provide 1-click link to the Catalyst Listing Page.

Catalyst Listing Page (TBAB for example) shows:

[left column] = the names of all the suppliers which subscribe to that Catalyst Listing Page
[right column] = Logo Spot advantage advertising

Subscribed Logo Spots highlight the subscribing company and provide a 1-click link to the subscribing company’s Supplier Page.

Supplier Page (choose your own page) shows:

[top] = supplier logo (if the supplier subscribes to at least Logo Spot)
[left column] = supplier company name, address, telephone, fax and contact person
[right column] = links to the Supplier’s Website in 14-size font and bold and to the supplier’s E-mail address
[bottom] = list of the catalysts to which the supplier subscribed

*** IMPORTANT *** The catalysts listed on the bottom of the Supplier Page do not have links back to the Catalyst Listing Page in order to maximize the probability that the PTC customer will click directly to your website or E-mail (instead of clicking back to the Catalyst Listing Page to browse your competitors).

PTC customers will find the PTC Supplier Directory extremely simple, intuitive and fast to navigate.
Click [1]: From the Directory Main Page, the PTC customer clicks on the catalyst of interest and arrives at the Catalyst Listing Page.
Click [2]: The PTC customer clicks on the supplier of interest (or Logo Spot) and arrives at the Supplier Page.
Click [3]: The PTC customer clicks on your website or E-mail for inquiries.

Logo Spot Advantage Advertising – 1-click to the Supplier Page

On each Catalyst Listing Page and on the Directory Main Page, "Logo Spots" are available for subscription. The Logo Spot provides the opportunity to highlight your company with a large visible 1-click link to your Supplier Page. The prominent Logo Spot on a Catalyst Listing Page signifies to PTC customers that the subscribing company is a major supplier of the catalyst listed. A Logo Spot on the Directory Main Page signifies to PTC customers that the subscribing company is a major supplier to the broader PTC market. The Logo Spot also enhances the name recognition and logo recognition for the subscribing company. The price for each Logo Spot is determined by the location of the Logo Spot on the page (called the "Logo Spot #") and by the identity of the page (Directory Main Page, TBAB page or other Catalyst Listing Page). The Logo Spot prices are shown in the table below.

*** Logos for Logo Spots must be provided as a GIF file and must not exceed 2.5 cm width or 5 cm height.

Font Size and Bold - Link to the Supplier Page

The link to the Supplier Page on each Catalyst Listing Page is shown in 10-size font non-bold (default value). When you subscribe to a Logo Spot on a Catalyst Listing Page, the link to your Supplier Page will be shown in 12-size font and bold. See for example, the link to the supplier "QRS Chemical" (not a real supplier) on the TBAB page. You also have the option to highlight the name of your company on a Catalyst Listing Page in 12-size font and bold without subscribing to the Logo Spot on that Catalyst Listing Page for the price of $90 each.

Logo Spot and Bold 12-Size Font Prices

Logo Spot Explanation

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last updated 20-Oct-2002
Copyright 2002 PTC Communications, Inc.